Encouraging drug use – or so it seems
By: psr, 2009-02-02
The “Foundation for help against drug addiction” (“Fundación de Ayuda contra la Drogadicción”, or FAD in Spanish) puts out an advertisement campaign every so often in Spain to raise awareness about the problems that drug addiction can bring. At least that’s what they say.
Their latest campaign consists of images depicting cocaine and Ecstasy as attractive products, alongside very small (comparatively) messages that supposedly should make people realize that drugs are harmful. The messages state that cocaine will bring “60% more suffering for your couple per gram”, or claim that by consuming Ecstasy you “enter a daily draw for a car accident”. (see below)
First and foremost, advertisement (of drugs or anything else) is effective with attractive visual presentations, not thanks …
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